Thursday, October 13, 2011

Food Profit



So apparently, people who only find food enjoyable when they are eating it are squandering their chances for success.




There's nothing like a good messed up cake to better illustrate this point.


Jen Yates started a blog May of 2008 after receiving a digital photograph of a sheet cake with a customer's loving request: "BEST WISHES SUZANNE, UNDER NEAT THAT, WE WILL MISS YOU."


And so a blog devoted almost exclusively to terrible cake mistakes, Cake Wrecks: "When professional cakes go horribly, hilariously wrong" -------was born. Courtesy of www.cakewrecks.com

The site now receives so much traffic that Ms. Yates has published a collection of her best cake blogs into a book that took spot nine on New York Times Bestseller list in hardcover when released. A second book for the holidays is going to be released this month.


For a look at some other terribly wrecked cakes go here.


Yates is not alone in her creativity to use food for anything but actual nourishment. Longtime stop motion animator Adam Pesaphane uses pieces of food though out his videos to function as far more useful elements than most people would give them credit for.




Mr. Pesaphane's work has been featured in over 100 film festivals worldwide and has won the "Best First Film" award at the Annecy International Animation Film Festival. He now works full time on his short films and promotes them on TV commercials.


Food, it would seem, can nourish the wallet quite well enough when people remember to be creative.
























1 comment:

  1. I wonder which of these young Monique Truong would have chosen?

    ReplyDelete